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05/06/2013 10:08 PDT

DNS Marketshare - Alexa 10,000 + Fortune 500 - May 2013

The following are updated managed DNS marketshare statistics for May 2013. This is a follow up to our previous posts in March and April 2013.

Alexa Top 10,000 DNS Marketshare - May 6, 2013

The following table provides a comparison of DNS provider marketshare between Apr 8 and May 6 2013 for the top 10,000 Alexa websites. Alexa rankings change frequently. This analysis is based on an Alexa rankings snapshot taken on April 5 2013.

AWS Route 53 and CloudFlare continue to grow significantly in this market segment.

Akamai's marketshare growth is primarily being driven by migrations off the Cotendo platform which is scheduled to be shutdown sometime this year.

ProviderRankWebsites (out of 10,000)MarketshareMarketshare Change
DynECT14404.4%+6 / +1.382%
AWS Route 5323813.81%+14 / +3.815%
UltraDNS33613.61%-2 / -0.551%
DNSPod43363.36%+5 / +1.511%
CloudFlare53143.14%+23 / +7.904%
GoDaddy DNS62872.87%-10 / -3.367%
DNS Made Easy72462.46%0
Akamai82172.17%+10 / +4.831%
Rackspace Cloud DNS91561.56%-2 / -1.266%
Verisign DNS101061.06%+5 / +4.95%
Softlayer DNS11790.79%0
Namecheap12760.76%0
easyDNS13760.76%-1 / -1.299%
Enom DNS14660.66%-1 / -1.493%
Cotendo Advanced DNS15470.47%-11 / -18.966%
Savvis16420.42%0
Nettica17300.3%0
ZoneEdit18290.29%0
Internap19270.27%0
ClouDNS20210.21%+3 / +16.667%
DNS Park21170.17%+1 / +6.25%
No-IP22120.12%0
Zerigo DNS23100.1%0
EuroDNS2470.07%0
Worldwide DNS2550.05%-1 / -16.667%
DTDNS2620.02%0
CDNetworks DNS2720.02%+1 / +100%


Alexa Top 1,000 DNS Marketshare - May 6, 2013

The following table provides a comparison of DNS provider marketshare between Apr 8 and May 6 2013 for the top 1,000 Alexa websites. Alexa rankings change frequently. This analysis is based on an Alexa rankings snapshot taken on April 5 2013.

This market segment is much less volatile month-to-month relative to the top 10,000.

ProviderRankWebsites (out of 1,000)MarketshareMarketshare Change
DynECT1797.9%0
UltraDNS2636.3%+1 / +1.613%
Akamai3484.8%0
AWS Route 534343.4%-1 / -2.857%
DNSPod5323.2%0
DNS Made Easy6212.1%0
GoDaddy DNS7141.4%0
Cotendo Advanced DNS8111.1%-1 / -8.333%
Verisign DNS9101%0
easyDNS10101%0
CloudFlare1180.8%+1 / +14.286%
Rackspace Cloud DNS1270.7%0
Namecheap1360.6%0
Softlayer DNS1450.5%0
Enom DNS1550.5%0
Internap1630.3%0
Savvis1730.3%0
Nettica1820.2%0
ClouDNS1920.2%0
ZoneEdit2020.2%0
DTDNS2110.1%0
EuroDNS2210.1%0
No-IP2310.1%0
Worldwide DNS2410.1%0


Fortune 500 DNS Marketshare - May 6, 2013

The following table provides a comparison of DNS provider marketshare between Apr 8 and May 6 2013 for the 2012 US Fortune 500 Companies. Again, very little movement in this market segment.

ProviderRankWebsites (out of 500)MarketshareMarketshare Change
UltraDNS1367.2%+1 / +2.857%
Verisign DNS2244.8%0
Akamai3132.6%0
DynECT481.6%0
DNS Made Easy561.2%0
Savvis640.8%0
GoDaddy DNS740.8%0
Internap840.8%0
Rackspace Cloud DNS920.4%0
AWS Route 531020.4%0
easyDNS1110.2%0
No-IP1210.2%0
Enom DNS1310.2%0
ZoneEdit1410.2%0


Top 20 Alexa Site Changes - Apr 8 to May 6 2013

As part of the marketshare analysis, we track which Alexa 10,000 sites have switched DNS providers since the last snapshot.

Interesting to note that indiatimes.com migrated back to UltraDNS after having switched to from Ultra to Dyn just one month ago.

HostnameRankNew DNS ProviderPrevious DNS Provider
indiatimes.com128UltraDNSDynECT
goodreads.com312UltraDNSGoDaddy DNS
lifehacker.com586DynECTCotendo Advanced DNS
gawker.com1138DynECTCotendo Advanced DNS
elwatannews.com1307CloudFlareDynECT
payoneer.com1418AkamaiCotendo Advanced DNS
speedbit.com1500AkamaiCotendo Advanced DNS
kotaku.com1600DynECTCotendo Advanced DNS
shop.com1650Verisign DNSUltraDNS
cafemom.com1660AWS Route 53GoDaddy DNS
io9.com1875DynECTCotendo Advanced DNS
tokyo-porn-tube.com2014AWS Route 53GoDaddy DNS
jezebel.com2106DynECTCotendo Advanced DNS
r2games.com2383DNSPodGoDaddy DNS
nomorerack.com2688UltraDNSAWS Route 53
tokyo-tube.com2721AWS Route 53GoDaddy DNS
socialmediabar.com2884CloudFlareRackspace Cloud DNS
unfranchise.com.tw2896Verisign DNSUltraDNS
sevenforums.com3110GoDaddy DNSDynECT
tasteofhome.com3233AWS Route 53UltraDNS

04/08/2013 16:39 PDT

DNS Marketshare - Alexa 10,000 + Fortune 500 - April 2013

This is a followup from last month's DNS marketshare post. In this post we use the same top 10,000 Alexa websites from last month (based on a 10 Mar 2013 Alexa snapshot). We then mined the DNS servers for each of these websites again using the same technique. The tables below represent the changes in marketshare and DNS hosting occurring during this time period (about 30 days).

New to this post is marketshare analysis for 2012 US Fortune 500 companies. This is a list published annually by Fortune Magazine ranking public US companies by gross revenue. For this analysis, we used the corporate websites listed for these companies on the CNN.com website. This marketshare analysis shows a very different provider makeup relative to top Alexa websites.

Notable during the past 30 days was a large scale DNS DDoS attack against spam blacklist provider spamhaus. To avert this attack, spamhaus switched DNS hosting to CloudFlare who successfully worked internally and with upstream providers to defend spamhaus against the attack as documented on their blog. The resulting positive press, appears to have attracted many new customers with their marketshare increasing by nearly 9% (22 Alexa 10,000 websites).

Fortune 500 DNS Marketshare - Apr 8, 2013

The following table provides a comparison of DNS provider marketshare between Mar 5 and Apr 8 2013 for the 2012 US Fortune 500 Companies.

ProviderRankWebsites (out of 500)MarketshareMarketshare Change
UltraDNS1357%+1 / +2.941%
Verisign DNS2244.8%0
Akamai3132.6%0
DynECT481.6%0
DNS Made Easy561.2%0
Savvis640.8%0
GoDaddy DNS740.8%0
Internap840.8%0
Rackspace Cloud DNS920.4%0
AWS Route 531020.4%+1 / +100%

Alexa Top 1,000 DNS Marketshare - Apr 8, 2013

The following table provides a comparison of DNS provider marketshare between Mar 5 and Apr 8 2013 for the top 1,000 Alexa websites.

ProviderRankWebsites (out of 1,000)MarketshareMarketshare Change
DynECT1787.8%+5 / +6.849%
UltraDNS2626.2%0
Akamai3494.9%+3 / +6.522%
AWS Route 534363.6%-1 / -2.703%
DNSPod5282.8%0
DNS Made Easy6212.1%0
GoDaddy DNS7131.3%0
Cotendo Advanced DNS8111.1%-1 / -8.333%
Verisign DNS9111.1%+1 / +10%
easyDNS10101%0
Rackspace Cloud DNS1180.8%0
CloudFlare1280.8%+2 / +33.333%
Enom DNS1370.7%0
Namecheap1460.6%0
Softlayer DNS1550.5%0
Internap1640.4%0
Savvis1730.3%0
Nettica1820.2%0
ClouDNS1920.2%0
ZoneEdit2020.2%0
DTDNS2110.1%0
EuroDNS2210.1%0
Worldwide DNS2310.1%0
No-IP2410.1%0

Alexa Top 10,000 DNS Marketshare - Mar 5, 2013

The following table provides a comparison of DNS provider marketshare between Mar 5 and Apr 8 2013 for the top 10,000 Alexa websites. Notable here is AWS Route 53 replacing UltraDNS in the #2 slot and CloudFlare's large marketshare increase.

ProviderRankWebsites (out of 10,000)MarketshareMarketshare Change
DynECT14354.35%+13 / +3.081%
AWS Route 5323703.7%+10 / +2.778%
UltraDNS33663.66%-1 / -0.272%
DNSPod43293.29%+4 / +1.231%
GoDaddy DNS52892.89%0
CloudFlare62822.82%+22 / +8.462%
DNS Made Easy72472.47%+3 / +1.23%
Akamai82142.14%+6 / +2.885%
Rackspace Cloud DNS91561.56%-2 / -1.266%
Verisign DNS101001%+4 / +4.167%
Softlayer DNS11800.8%-1 / -1.235%
easyDNS12740.74%-4 / -5.128%
Namecheap13720.72%0
Enom DNS14700.7%0
Cotendo Advanced DNS15570.57%-2 / -3.39%
Savvis16430.43%0
ZoneEdit17330.33%0
Internap18290.29%0
Nettica19280.28%+1 / +3.704%
ClouDNS20180.18%+2 / +12.5%
DNS Park21170.17%0
Zerigo DNS22100.1%0
No-IP23100.1%0
EuroDNS2490.09%+1 / +12.5%
Worldwide DNS2560.06%0
DTDNS2620.02%-1 / -33.333%

Top 20 Alexa Site Changes - Mar 5 to Apr 8 2013

As part of the marketshare analysis, we track which Alexa 10,000 sites have switched DNS providers since the last snapshot.

HostnameRankNew DNS ProviderPrevious DNS Provider
indiatimes.com133DynECTUltraDNS
iminent.com308AkamaiCotendo Advanced DNS
sergey-mavrodi.com452CloudFlareAWS Route 53
myntra.com906UltraDNSAWS Route 53
bookmyshow.com1930DynECTUltraDNS
apserver.net1952AWS Route 53easyDNS
template-help.com2051CloudFlareeasyDNS
clubpenguin.com2125DynECTeasyDNS
prntscr.com2202CloudFlareGoDaddy DNS
naturalnews.com2302Softlayer DNSGoDaddy DNS
freemp3x.com2497CloudFlareClouDNS
iptorrents.com2671CloudFlareNamecheap
ycombinator.com2888CloudFlareeasyDNS
dawanda.com3050CloudFlareCotendo Advanced DNS
yoast.com3364AWS Route 53Softlayer DNS
gratisjuegos.org4259CloudFlareSoftlayer DNS
cucirca.com4299AWS Route 53CloudFlare
frontdoor.com4374AWS Route 53Verisign DNS
awwwards.com4393DNS Made EasyRackspace Cloud DNS
hotklix.com4557UltraDNSDynECT

03/06/2013 15:05 PST

DNS Provider Marketshare Summary - March 2013

Every few months we mine the DNS servers used by the top 10,000 Alexa sites. We then use various techniques including hostname and IP class C matching, and DNS lookup validations to correlate the DNS servers with specific DNS services like UltraDNS, Dyn and AWS Route 53. We call this point-in-time analysis a DNS marketshare snapshot. Finally we compare current and prior DNS marketshare snapshots to identify market trends and changes.

Steady DNS Outsourcing Trend

Outsourcing of DNS hosting to managed providers has grown consistently for Alexa 10,000 sites since we began capturing marketshare snapshots last year. Our analysis shows an increase of 6% in the past 4 months, and 15% in the past 11 months. Such growth appears to be favoring some services over others, with many even loosing marketshare. The following table provides a summary of managed DNS marketshare changes for the past 11 months. Only services with greater than 1% marketshare are displayed. The table is sorted by current Alexa 10,000 marketshare.

DNS Service Marketshare Change: Apr 2012 - Mar 2013
DNS ServiceService TypeAlexa 1,000 Marketshare ChangeAlexa 10,000 Marketshare Change
DynEnterprise5.1% to 7.1%+39%2.72% to 3.91%+44%
UltraDNSEnterprise5.7% to 6.2%+9%3.73% to 3.7%-1%
AWS Route 53Self Serve1.8% to 3.8%+111%1.68% to 3.56%+112%
DNSPodSelf Serve2.6% to 2.2%-15%3.4% to 3.1%+9%
GoDaddySelf Serve1.5% to 1.3%-15%2.89% to 2.89%+0%
CloudFlareSelf Serve0.3% to 0.6%+100%0.92% to 2.56%+178%
DNS Made EasySelf Serve2% to 2.1%+5%2.47% to 2.43%-2%
AkamaiEnterprise4.2% to 4.7%+12%1.84% to 2.06%+12%
Rackspace Cloud DNSSelf Serve1.3% to 0.7%-86%1.48% to 1.61%+9%
VerisignEnterprise0.7% to 1%+43%0.7% to 0.97%+39%
easyDNSSelf Serve0.6% to 1%+67%0.82% to 0.79%-4%
Cotendo (acquired by Akamai)Enterprise2.1% to 1.2%-75%0.76% to 0.6%-27%

Alexa Top 1,000 DNS Marketshare - Mar 5, 2013

The following table provides current marketshare analysis for the top 1,000 Alexa website based on a snapshot taken on March 5, 2013.

ProviderRankNumber of SitesMarketshare Change
Nov 2012 to Mar 2013
Market Share %
Dyn Enterprise171+107.1%
UltraDNS262+36.2%
Akamai347+64.7%
AWS Route 53438+133.8%
DNSPod52202.2%
DNS Made Easy621-42.1%
GoDaddy713-11.3%
Cotendo812-61.2%
EasyDNS910+21%
Versign1010+21%
Rackspace Cloud117-20.7%
CloudFlare126+10.6%
eNom136-30.6%
Namecheap145+10.5%
SoftLayer15500.5%
Internap164+10.4%
Savvis173-10.3%
Nettica182-20.2%
ClouDNS19200.2%
ZoneEdit202-30.2%
EuroDNS22100.1%

Alexa Top 10,000 DNS Marketshare - Mar 5, 2013

The following table provides current marketshare analysis for the top 10,000 Alexa website based on a snapshot taken on March 5, 2013.

ProviderRankNumber of SitesMarketshare Change
Nov 2012 to Mar 2013
Market Share %
Dyn Enterprise1391+523.91%
UltraDNS2370-173.7%
AWS Route 533356+573.56%
DNSPod4310-23.1%
GoDaddy5289+112.89%
CloudFlare6256+772.56%
DNS Made Easy7243-42.43%
Akamai8206+252.06%
Rackspace Cloud9161+31.61%
Versign1097+190.97%
SoftLayer1182+30.82%
Easy1279-10.79%
Namecheap1373+140.73%
eNom1470-100.7%
Cotendo1560-70.6%
Savvis164300.43%
ZoneEdit1734-60.34%
DynDNS1830-20.3%
Internap1929-10.29%
Nettica2028-30.28%
ClouDNS2119+30.19%
Zerigo DNS231200.12%
No-IP249-60.09%
EuroDNS258+10.08%

Top 20 Alexa Site Changes - Nov 1 2012 to Mar 5 2013

As part of the marketshare analysis, we track which Alexa 10,000 sites have switched managed DNS providers since the last snapshot.

WebsiteAlexa RankNew Provider - 2013-03-05Previous Provider
adf.ly79CloudFlareZoneEdit
adcash.com111Dyn EnterpriseGoDaddy
dropbox.com123AWS Route 53Nettica
addthis.com170Dyn EnterpriseAkamai
sergey-mavrodi.com384AWS Route 53ZoneEdit
agoda.com393VersignUltraDNS
zillow.com497Dyn EnterpriseCotendo
bleacherreport.com510AWS Route 53Dyn Enterprise
swagbucks.com520AWS Route 53Cotendo
odesk.com540AkamaiDNS Made Easy
retailmenot.com560UltraDNSAWS Route 53
adscale.de564AkamaiCotendo
timeanddate.com589AkamaiCotendo
kickstarter.com774AWS Route 53DNS Made Easy
twitch.tv846VersignAkamai
twitch.tv846Dyn EnterpriseAkamai
dpreview.com856AWS Route 53UltraDNS
piriform.com935AWS Route 53GoDaddy
docstoc.com994Dyn EnterpriseDynDNS
bidorbuy.co.za1003Dyn EnterpriseUltraDNS

Confirmed Provider Changes - Nov 1 2012 to Mar 5 2013

Because the makeup of the Alexa top 10,000 sites changes frequently, the stats above may not reflect actual marketshare changes. This table lists Alexa 10,000 marketshare gains or losses our analysis has confirmed for the past 4 months.

ProviderGain/Loss% of Market Share
Dyn Enterprise+27+6.91%
AWS Route 53+18+5.06%
Versign+18+18.56%
CloudFlare+12+4.69%
Akamai+3+1.46%
eNom00%
Easy DNS00%
DNS Made Easy-1-0.41%
EuroDNS-1-12.5%
SoftLayer-1-1.22%
Savvis-1-2.33%
No-IP-2-22.22%
Nettica-2-7.14%
Namecheap-2-2.74%
ZoneEdit-5-14.71%
GoDaddy-10-3.46%
Cotendo-13-21.67%
UltraDNS-36-9.73%