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03/06/2013 15:05 PST

DNS Provider Marketshare Summary - March 2013

Every few months we mine the DNS servers used by the top 10,000 Alexa sites. We then use various techniques including hostname and IP class C matching, and DNS lookup validations to correlate the DNS servers with specific DNS services like UltraDNS, Dyn and AWS Route 53. We call this point-in-time analysis a DNS marketshare snapshot. Finally we compare current and prior DNS marketshare snapshots to identify market trends and changes.

Steady DNS Outsourcing Trend

Outsourcing of DNS hosting to managed providers has grown consistently for Alexa 10,000 sites since we began capturing marketshare snapshots last year. Our analysis shows an increase of 6% in the past 4 months, and 15% in the past 11 months. Such growth appears to be favoring some services over others, with many even loosing marketshare. The following table provides a summary of managed DNS marketshare changes for the past 11 months. Only services with greater than 1% marketshare are displayed. The table is sorted by current Alexa 10,000 marketshare.

DNS Service Marketshare Change: Apr 2012 - Mar 2013
DNS ServiceService TypeAlexa 1,000 Marketshare ChangeAlexa 10,000 Marketshare Change
DynEnterprise5.1% to 7.1%+39%2.72% to 3.91%+44%
UltraDNSEnterprise5.7% to 6.2%+9%3.73% to 3.7%-1%
AWS Route 53Self Serve1.8% to 3.8%+111%1.68% to 3.56%+112%
DNSPodSelf Serve2.6% to 2.2%-15%3.4% to 3.1%+9%
GoDaddySelf Serve1.5% to 1.3%-15%2.89% to 2.89%+0%
CloudFlareSelf Serve0.3% to 0.6%+100%0.92% to 2.56%+178%
DNS Made EasySelf Serve2% to 2.1%+5%2.47% to 2.43%-2%
AkamaiEnterprise4.2% to 4.7%+12%1.84% to 2.06%+12%
Rackspace Cloud DNSSelf Serve1.3% to 0.7%-86%1.48% to 1.61%+9%
VerisignEnterprise0.7% to 1%+43%0.7% to 0.97%+39%
easyDNSSelf Serve0.6% to 1%+67%0.82% to 0.79%-4%
Cotendo (acquired by Akamai)Enterprise2.1% to 1.2%-75%0.76% to 0.6%-27%

Alexa Top 1,000 DNS Marketshare - Mar 5, 2013

The following table provides current marketshare analysis for the top 1,000 Alexa website based on a snapshot taken on March 5, 2013.

ProviderRankNumber of SitesMarketshare Change
Nov 2012 to Mar 2013
Market Share %
Dyn Enterprise171+107.1%
UltraDNS262+36.2%
Akamai347+64.7%
AWS Route 53438+133.8%
DNSPod52202.2%
DNS Made Easy621-42.1%
GoDaddy713-11.3%
Cotendo812-61.2%
EasyDNS910+21%
Versign1010+21%
Rackspace Cloud117-20.7%
CloudFlare126+10.6%
eNom136-30.6%
Namecheap145+10.5%
SoftLayer15500.5%
Internap164+10.4%
Savvis173-10.3%
Nettica182-20.2%
ClouDNS19200.2%
ZoneEdit202-30.2%
EuroDNS22100.1%

Alexa Top 10,000 DNS Marketshare - Mar 5, 2013

The following table provides current marketshare analysis for the top 10,000 Alexa website based on a snapshot taken on March 5, 2013.

ProviderRankNumber of SitesMarketshare Change
Nov 2012 to Mar 2013
Market Share %
Dyn Enterprise1391+523.91%
UltraDNS2370-173.7%
AWS Route 533356+573.56%
DNSPod4310-23.1%
GoDaddy5289+112.89%
CloudFlare6256+772.56%
DNS Made Easy7243-42.43%
Akamai8206+252.06%
Rackspace Cloud9161+31.61%
Versign1097+190.97%
SoftLayer1182+30.82%
Easy1279-10.79%
Namecheap1373+140.73%
eNom1470-100.7%
Cotendo1560-70.6%
Savvis164300.43%
ZoneEdit1734-60.34%
DynDNS1830-20.3%
Internap1929-10.29%
Nettica2028-30.28%
ClouDNS2119+30.19%
Zerigo DNS231200.12%
No-IP249-60.09%
EuroDNS258+10.08%

Top 20 Alexa Site Changes - Nov 1 2012 to Mar 5 2013

As part of the marketshare analysis, we track which Alexa 10,000 sites have switched managed DNS providers since the last snapshot.

WebsiteAlexa RankNew Provider - 2013-03-05Previous Provider
adf.ly79CloudFlareZoneEdit
adcash.com111Dyn EnterpriseGoDaddy
dropbox.com123AWS Route 53Nettica
addthis.com170Dyn EnterpriseAkamai
sergey-mavrodi.com384AWS Route 53ZoneEdit
agoda.com393VersignUltraDNS
zillow.com497Dyn EnterpriseCotendo
bleacherreport.com510AWS Route 53Dyn Enterprise
swagbucks.com520AWS Route 53Cotendo
odesk.com540AkamaiDNS Made Easy
retailmenot.com560UltraDNSAWS Route 53
adscale.de564AkamaiCotendo
timeanddate.com589AkamaiCotendo
kickstarter.com774AWS Route 53DNS Made Easy
twitch.tv846VersignAkamai
twitch.tv846Dyn EnterpriseAkamai
dpreview.com856AWS Route 53UltraDNS
piriform.com935AWS Route 53GoDaddy
docstoc.com994Dyn EnterpriseDynDNS
bidorbuy.co.za1003Dyn EnterpriseUltraDNS

Confirmed Provider Changes - Nov 1 2012 to Mar 5 2013

Because the makeup of the Alexa top 10,000 sites changes frequently, the stats above may not reflect actual marketshare changes. This table lists Alexa 10,000 marketshare gains or losses our analysis has confirmed for the past 4 months.

ProviderGain/Loss% of Market Share
Dyn Enterprise+27+6.91%
AWS Route 53+18+5.06%
Versign+18+18.56%
CloudFlare+12+4.69%
Akamai+3+1.46%
eNom00%
Easy DNS00%
DNS Made Easy-1-0.41%
EuroDNS-1-12.5%
SoftLayer-1-1.22%
Savvis-1-2.33%
No-IP-2-22.22%
Nettica-2-7.14%
Namecheap-2-2.74%
ZoneEdit-5-14.71%
GoDaddy-10-3.46%
Cotendo-13-21.67%
UltraDNS-36-9.73%